Behind the Business vol. 5: Outlook 2021
You can take the girl out of corporate but you can’t take the corporate out of the girl, said someone, somewhere!? Ha ha, OK, I can’t validate the source but publishing a business update outlining the outlook for the new year is a habit ingrained in me from my former roles in corporate. So why not do the same for Nick&Fritz? You, dear fans, are anyways a little overdue to hear some recent news from Nick&Fritz HQ !
As some of the long-time fans might remember, we started out as a baked goods delivery business back in August 2020. As I shared in October 2020, we paused that part of the business for several reasons. Since then, we've focused 100% on our Baking Kit business & I wanted to share with you that going forward, this will be our sole focus! We will not be returning to finished baked goods. Check out our selection here!
I started this business in 2020 because baking has always been my passion. Both the activity itself & because of the ability to spread love through baking. I believe sharing home-baked sweets is one of the most heartfelt gestures one can make. Equally special, is the time spent baking with loved ones. It is a quiet moment, free from distractions, that allows you to connect over a shared activity - & the best part, you get to eat something delicious at the end! My goal with Nick&Fritz Sweet Treats has always been to bring a smile to people's faces & spread the joy of baking.
What I've learned on this journey is that although I love baking, doing it 24/7 is not for me. (Shoutout to all the professional bakers out there getting up at 4am! 💪) This realization encouraged me to get creative & think of other ways to share the joy of baking with you. That's why I've pivoted to Baking Kits! I believe that our Baking Kits provide an even larger opportunity to sweeten your days - whether it's through helping you & your loved ones to share a precious moment baking together; as a gift to a dear friend; or empowering you to gift yourself a little me-time & bake up a batch of brownies.
This is why we have decided to focus on creating more of those special moments for you through our Baking Kits.
Thanks for your trust in me & following along on this journey! We have a lot of exciting special editions, collabs, & recipes in the works for you. I am happy you are here & look forward to sharing this journey with you! ✌️
Founder of Nick&Fritz Sweet Treats